Li Evans will tell you terrifying tales of ghosts that go blog in the night.  She and her co-panelist, Andy Beal (CEO of Trackur), will discuss Ghost blogging/tweeting/content production (i.e. where the person/entity that wrote the content is not the person/entity that has the byline like an agency writing your blog posts for you).  Is it ethical?  Does the audience care who creates the content as long as it’s great content? Find out the answers to these and much more in the panel Ghost Blogging, Tweeting, Content Production – Ethical? Does It Matter? at SES Chicago at 4:30pm on Monday December 7^th, 2009.

Li Evans will be part of a panel at SES Chicago discussing Images & Optimization.  The panel will cover everything from image search to geo-tags to accessibility issues to alt attributes to file sizes to image-specific search engines.  So don’t miss this section of the Blended Search Results track at 1:45pm on Monday, December 7th 2009

The first words you hear at a conference, particularly at one you’ve never been to before, can really set the tone for the whole week.

Now “technically” the “first” words spoken at SES Chicago will be by “keynote” speaker Jeff Jarvis, author of What Would Google Do?, unless you decide to blatantly disregard him. (You could cover your ears and loudly sing songs by 80s hair bands.  “I”M THE ONE WHO WANTS TO BE WITH YOOOOOOOOU!  DEEP INSIDE I HOPE YO-”  Well maybe that’s not the best idea, because A. it’d be disrespectful to Mr. Jarvis B. you’ll lose your last remaining shreds of dignity and C. you might as well have just slept in.) But if you happen to take the Search Fundamentals Track then the first words you hear will be from our very own Li Evans as she introduces the session Introduction to Search Engine Marketing.

Ok, so maybe she won’t be the first one you’ll hear, but she’ll have “waited on a line of greens and blues, just to be the next to be with you.”

Rock on, Mr. Big. Rock on.

If you’re planning to attend SES Chicago, and you haven’t quite clicked on that register button, STOP! WAIT! HOLD ON!  because if you enter this little discount code 20SERE you’ll save yourself 20% on an SES Chicago conference pass (that’s over $350 on a platinum pass).

And if you’re going you should check out our session on Bringing PPC In-house.  We’ll be co-presenting with American Public University System (APUS) and discussing how we successfully helped them bring their PPC in-house.  Or stop in and see our sponsored session Social Media Strategy & ROI Measurement where we’ll discuss how to build a Social Media Strategy working backwards from a solid measurement framework.

Also catch our Director of Social Media, Li Evans, as she introduces the session Introduction to Search Engine Marketing, as she speaks on Images and Optimization and as she discusses Ghost Blogging, Tweeting, Content Production – Ethical? Does it Matter?

Below are more details on our In-house and Social Media Measurement sessions:

Bringing PPC In-House
While a PPC campaign can be a more cost-effective operation if executed in-house, the complexities of staffing and managing an in-house PPC program can be more challenging than you might think. In this session, we’ll discuss how to create the right combination of people, tools and resources for maximum efficiency and success. Determining when it makes sense to in-source your PPC, developing an effective bid strategy, and selecting suitable ad tracking software are just some of the key factors to be discussed.

Moderator:
Paul Elliott, Partner, Rosetta

Speakers:
Nathan Linnell, Director of Analytics, Serengeti Communications
Hee So, Senior Internet Marketing Coordinator, American Public University System

Social Media Strategy & ROI Measurement
According to Forrester, Social Media will be the fastest growing interactive marketing technique over the next 5 years and account for the third largest spend category. Unfortunately, most marketers struggle with how to measure Social Media and demonstrate its effectiveness. This leads to difficulty securing budget for the channel, which in turn leads to weak or inconsistent strategy.

In this session, you’ll learn how to create a successful Social Media strategy, working backwards from a solid measurement framework. We’ll show you what to measure and how to measure it, and share our secrets on high-ROI Social Media.

In the meantime, download our white paper on Social Media measurement at http://www.serengeticommunications.com/measuring-sm.

Speakers:
Nathan Linnell, Director of Analytics, Serengeti Communications
Nan Dawkins, Founder and CEO , Serengeti Communications
Liana Evans, Director of Social Media, Serengeti Communications