Too many Books, not enough Time
June 23rd, 2008 by Simon HeseltineMy parents came into town last week. So, the weekend before was spent frantically cleaning the house from top to bottom. Of course, this led to me finding many things forgotten or thought lost, and other items began to accumulate with like objects. Towards the end of the cleanup, I was left with the realization that I had a heck of lot of books that I had not yet read.

Ok, not all of those above are marketing books, but that’s because I have been knocking those out recently. The other week, I finished Charlene Li’s Groundswell (here’s a review of Groundswell), followed by the excellent Join the Conversation by Joe Jaffe (which I highly recommend), and I’m currently working my way through a couple of others.
I love to read, but my problem is finding the time to do so. In days past, I had a job where I’d take the metro in to work every day, that gave me a good 40 minutes each way to get into a book. These days I can’t do that, as people tend to not take so kindly to a person reading a novel while negotiating the traffic on route 66…
I will eventually make my way through these books (well, maybe not the one at the bottom there, but don’t tell my mum, that was a gift from her). But, am I missing out on any great books on social marketing, search marketing, reputation management (and if you read this, I’ve already gone through your book Andy), analytics, or marketing in general? If you’ve read something that you think I should, leave me a comment below, or drop me an IM (x3259626 on AIM), and let me know.








