In the ancient days of yore (January 2009), T-mobile produced a spectacular video.

A flashmob suddenly starts dancing; and just as suddenly, stops. The dancers disburse leaving astonished onlookers to call, text, or share cell phone videos of the event with their friends and family. Fade up the tag line: “Life’s for Sharing” and you tie together the amazing event we’ve just witnessed (even through video) with the company and the message you want to send.  They gave us, the audience, a gift that seemed so genuine that we didn’t even mind that they branded it at the end. Absolutely brilliant.

Next in late March a Belgian television program repeated the stunt using “Do Re Mi” from the Sound of Music, bringing the experience of a musical into modern day life. (Plus who doesn’t love Julie Andrews? Ok, you’re right, the Nazi’s weren’t big fans, but other than them?) [View Entire Article]