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	<title>Serengeti Communications</title>
	<link>http://www.endlessplain.com</link>
	<description>Digital Marketing Optimization Experts</description>
	<lastBuildDate>Mon, 15 Mar 2010 17:47:46 +0000</lastBuildDate>
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	<item>
		<title>Marketers, It’s Time To Rethink Target Market Segmentation</title>
		<description><![CDATA[Market segmentation as you know it has become more complicated today than ever before. Capturing data in CRM systems, doing primary research, etc. all help, but the ways of segmenting we’ve learned don’t allow you to see your customers in their natural space. Sure, sales, marketing and customer service teams capture a lot of information, [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2008/06/14/blog-potomac-speaker-jeremy-pepper/' rel='bookmark' title='Permanent Link: Blog Potomac Speaker &#8211; Jeremy Pepper'>Blog Potomac Speaker &#8211; Jeremy Pepper</a></li>
<li><a href='http://www.endlessplain.com/2009/08/13/understanding-social-media-communities/' rel='bookmark' title='Permanent Link: Understanding Social Media Communities'>Understanding Social Media Communities</a></li>
<li><a href='http://www.endlessplain.com/2008/07/15/the-web-analytics-feature-race/' rel='bookmark' title='Permanent Link: The Web Analytics Feature Race'>The Web Analytics Feature Race</a></li>
<li><a href='http://www.endlessplain.com/2009/07/20/is-social-media-really-free/' rel='bookmark' title='Permanent Link: Is Social Media Really Free?'>Is Social Media Really Free?</a></li>
<li><a href='http://www.endlessplain.com/2008/04/09/the-social-media-audit-look-before-you-leap/' rel='bookmark' title='Permanent Link: The Social Media Audit: Look Before You Leap'>The Social Media Audit: Look Before You Leap</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/03/02/rethinking-target-market-segmentation/</link>
			</item>
	<item>
		<title>An Open Letter to Nestle</title>
		<description><![CDATA[ 
Re: http://www.digitalthinktank.org/
Dear Nestle,
I wanted to get in touch given your vast interest, expertise and knowledge of barking and ask if you would be interested in the opportunity of taking part in an exciting upcoming venture.
I’m out of town next week, so I’d like to invite you to be part of a group of expert barkers [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2009/07/13/open-government-innovations-conference/' rel='bookmark' title='Permanent Link: Open Government &#038; Innovations Conference'>Open Government &#038; Innovations Conference</a></li>
<li><a href='http://www.endlessplain.com/2010/02/24/serengeti-welcomes-beth-harte/' rel='bookmark' title='Permanent Link: Serengeti welcomes Beth Harte'>Serengeti welcomes Beth Harte</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/02/25/an-open-letter-to-nestle/</link>
			</item>
	<item>
		<title>Serengeti welcomes Beth Harte</title>
		<description><![CDATA[We are very excited to announce that Beth Harte  is joining the team at Serengeti Communications.  Beth brings a unique, and hard to find combination of experience to our clients:  Her roots are in integrated marketing communications, but she&#8217;s also been on the ground, gettting her hands dirty in Social Media on behalf of many organizations in recent years (most recently at Marketing [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2007/12/10/announcing-serengeti-communications/' rel='bookmark' title='Permanent Link: Announcing Serengeti Communications'>Announcing Serengeti Communications</a></li>
<li><a href='http://www.endlessplain.com/2009/05/26/welcome-li-evans-and-john-lynch/' rel='bookmark' title='Permanent Link: Welcome Li Evans and John Lynch'>Welcome Li Evans and John Lynch</a></li>
<li><a href='http://www.endlessplain.com/2009/07/02/what-is-a-social-media-agency/' rel='bookmark' title='Permanent Link: What is a Social Media Agency?'>What is a Social Media Agency?</a></li>
<li><a href='http://www.endlessplain.com/2009/11/16/before-you-register-for-ses-chicago/' rel='bookmark' title='Permanent Link: Before you Register for SES Chicago'>Before you Register for SES Chicago</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/02/24/serengeti-welcomes-beth-harte/</link>
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	<item>
		<title>Thoughts on Edelman&#8217;s Trust Barometer</title>
		<description><![CDATA[Note to readers:  This is my first post for Serengeti.  Read about me here.
Edelman recently released their &#8220;Trust Barometer&#8221; study and industry pundits were quick to point out the dark implications for Social Media.  See for example:
Wow! Edelman Trust Survey Finds Trust in Peers Plunges!!! Bad News for Social Media Mavens
What does the decline of [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2008/06/13/blog-potomac-speaker-dan-beyers/' rel='bookmark' title='Permanent Link: Blog Potomac Speaker &#8211; Dan Beyers'>Blog Potomac Speaker &#8211; Dan Beyers</a></li>
<li><a href='http://www.endlessplain.com/2009/09/10/september-newsletter/' rel='bookmark' title='Permanent Link: September Newsletter'>September Newsletter</a></li>
<li><a href='http://www.endlessplain.com/2007/12/17/opening-the-random-thoughts-box/' rel='bookmark' title='Permanent Link: Opening the Random Thoughts Box'>Opening the Random Thoughts Box</a></li>
<li><a href='http://www.endlessplain.com/2007/12/26/charitable-thoughts/' rel='bookmark' title='Permanent Link: Charitable Thoughts'>Charitable Thoughts</a></li>
<li><a href='http://www.endlessplain.com/2010/02/24/serengeti-welcomes-beth-harte/' rel='bookmark' title='Permanent Link: Serengeti welcomes Beth Harte'>Serengeti welcomes Beth Harte</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/02/14/thoughts-on-edelmans-trust-barometer/</link>
			</item>
	<item>
		<title>How Real-Time Search Can Hurt the User Experience</title>
		<description><![CDATA[In Google’s zeal to become the fastest, most relevant search engine, they’ve gone and crushed the user experience, especially for high volume and often newsworthy search terms.
Below is a SERP for the keyword “Toyota Recall,” the #1 trending keyword in Google today.  The page delivers a news one-box immediately followed by the “latest results box.”
Is [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2007/08/20/universal-and-blended-search/' rel='bookmark' title='Permanent Link: Universal and Blended Search'>Universal and Blended Search</a></li>
<li><a href='http://www.endlessplain.com/2007/07/09/spreading-your-corporate-footprint/' rel='bookmark' title='Permanent Link: Spreading your Corporate Footprint using Google Universal Search'>Spreading your Corporate Footprint using Google Universal Search</a></li>
<li><a href='http://www.endlessplain.com/2008/08/18/does-search-matter/' rel='bookmark' title='Permanent Link: Does Search Matter?'>Does Search Matter?</a></li>
<li><a href='http://www.endlessplain.com/2007/09/28/geotargeted-and-local-search-a-user-perspective/' rel='bookmark' title='Permanent Link: Geotargeted and Local Search: A User Perspective.'>Geotargeted and Local Search: A User Perspective.</a></li>
<li><a href='http://www.endlessplain.com/2007/10/09/news-you-can-use-or-not-from-the-world-of-user-generated-content/' rel='bookmark' title='Permanent Link: News You Can Use (Or Not) From the World of User Generated Content'>News You Can Use (Or Not) From the World of User Generated Content</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/02/02/real-time-search-hurts-user/</link>
			</item>
	<item>
		<title>The Global Implications of Regional Advertising</title>
		<description><![CDATA[By now you’ve probably gotten wind of the KFC ad heard round the world (embedded below).  If not the Guardian has a pretty good write up on the facts of the case.
 Let me quickly sidestep the racism issue and allow you to make your own decision.
This ad was only meant to run in [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2007/11/16/the-global-search-universe-smx-london/' rel='bookmark' title='Permanent Link: The Global Search Universe &#8211; SMX London'>The Global Search Universe &#8211; SMX London</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/01/21/the-global-implications-of-regional-advertising/</link>
			</item>
	<item>
		<title>Rethinking Your Google Content Targeted Campaigns</title>
		<description><![CDATA[Getting great results from the Google content network doesn’t have to be difficult, but it can get tricky if you treat it the same way you would a search campaign.  Too often people either just turn on content in a search campaign or duplicate the search campaign as a content targeted campaign.  This often leads [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2008/06/26/google-ad-planner-indroduced/' rel='bookmark' title='Permanent Link: Google Ad Planner Indroduced'>Google Ad Planner Indroduced</a></li>
<li><a href='http://www.endlessplain.com/2009/03/03/5-things-you-may-not-know-about-googles-content-network-in-2009/' rel='bookmark' title='Permanent Link: 5 Things You May Not Know about Google&#8217;s Content Network in 2009'>5 Things You May Not Know about Google&#8217;s Content Network in 2009</a></li>
<li><a href='http://www.endlessplain.com/2008/08/21/google-content-network-enhancements-an-enhancement-to-googles-revenue/' rel='bookmark' title='Permanent Link: Google Content Network Enhancements &#8211; An Enhancement to Google&#8217;s Revenue?'>Google Content Network Enhancements &#8211; An Enhancement to Google&#8217;s Revenue?</a></li>
<li><a href='http://www.endlessplain.com/2009/03/12/google-announces-interest-based-advertising/' rel='bookmark' title='Permanent Link: Google Announces Interest-Based Advertising'>Google Announces Interest-Based Advertising</a></li>
<li><a href='http://www.endlessplain.com/2008/08/07/google-launches-insights-for-search/' rel='bookmark' title='Permanent Link: Google Launches Insights for Search'>Google Launches Insights for Search</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2010/01/14/rethinking-your-google-content-targeted-campaigns/</link>
			</item>
	<item>
		<title>Social Media on Coke (the Cola kind)</title>
		<description><![CDATA[Over at eMarketer they have an interview with Michael Donnelly, Group Director of  Worldwide Interactive Marketing for Coca-Cola.
Two particular things struck me as interesting:
First, Donnelly says, “I recently completed an analysis of the top five global brands and it showed that they’re primarily talking about themselves, while we’re primarily enabling people to talk about [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2008/08/25/politics-and-social-media/' rel='bookmark' title='Permanent Link: Politics and Social Media'>Politics and Social Media</a></li>
<li><a href='http://www.endlessplain.com/2007/11/16/leveraging-social-media-networks/' rel='bookmark' title='Permanent Link: Leveraging Social Media Networks &#8211; SMX London'>Leveraging Social Media Networks &#8211; SMX London</a></li>
<li><a href='http://www.endlessplain.com/2008/04/28/nonprofit-blog-carnival-social-media-roundup/' rel='bookmark' title='Permanent Link: Nonprofit Blog Carnival: Social Media Roundup'>Nonprofit Blog Carnival: Social Media Roundup</a></li>
<li><a href='http://www.endlessplain.com/2007/10/26/video-is-social-media-too-hot-social-media/' rel='bookmark' title='Permanent Link: Video is Social Media, Too. Hot Social Media.'>Video is Social Media, Too. Hot Social Media.</a></li>
<li><a href='http://www.endlessplain.com/2007/06/04/social-media-entry-pages/' rel='bookmark' title='Permanent Link: Social Media Entry Pages.'>Social Media Entry Pages.</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2009/12/21/social-media-on-coke-the-cola-kind/</link>
			</item>
	<item>
		<title>Beware of Yahoo “Search” Partners</title>
		<description><![CDATA[Have you ever really taken a hard look at where your Yahoo PPC traffic is really coming from?  Recently I was working on a web analytics project for a client and was doing a deep dive into their referring sites.  I noticed a number of sites that were driving a fairly high number of visits, [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2008/02/01/microsoft-to-buy-yahoo/' rel='bookmark' title='Permanent Link: Microsoft to buy Yahoo?'>Microsoft to buy Yahoo?</a></li>
<li><a href='http://www.endlessplain.com/2009/03/03/5-things-you-may-not-know-about-googles-content-network-in-2009/' rel='bookmark' title='Permanent Link: 5 Things You May Not Know about Google&#8217;s Content Network in 2009'>5 Things You May Not Know about Google&#8217;s Content Network in 2009</a></li>
<li><a href='http://www.endlessplain.com/2007/07/31/nonprofits-and-search-engines-top-5-mistakes/' rel='bookmark' title='Permanent Link: Nonprofits and Search Engines: Top 5 Mistakes'>Nonprofits and Search Engines: Top 5 Mistakes</a></li>
<li><a href='http://www.endlessplain.com/2010/01/14/rethinking-your-google-content-targeted-campaigns/' rel='bookmark' title='Permanent Link: Rethinking Your Google Content Targeted Campaigns'>Rethinking Your Google Content Targeted Campaigns</a></li>
<li><a href='http://www.endlessplain.com/2007/11/16/the-global-search-universe-smx-london/' rel='bookmark' title='Permanent Link: The Global Search Universe &#8211; SMX London'>The Global Search Universe &#8211; SMX London</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2009/12/07/beware-of-yahoo-%e2%80%9csearch%e2%80%9d-partners/</link>
			</item>
	<item>
		<title>Size Doesn’t Matter… but Speed Does</title>
		<description><![CDATA[Does your website have a 3rd party ad server that loads slower than John Goodman at an all-you-can–eat buffet?
If so, you might be in for a rude awakening when it comes to search rankings.  Today, Google announced that it has added a new tool to Google Webmaster Tools: Site Performance.  This information should [...]


Related posts:<ol><li><a href='http://www.endlessplain.com/2009/07/06/google-analytics-and-website-optimizer-in-60-seconds/' rel='bookmark' title='Permanent Link: Google Analytics and Website Optimizer in 60 Seconds'>Google Analytics and Website Optimizer in 60 Seconds</a></li>
<li><a href='http://www.endlessplain.com/2008/08/18/does-search-matter/' rel='bookmark' title='Permanent Link: Does Search Matter?'>Does Search Matter?</a></li>
<li><a href='http://www.endlessplain.com/2007/07/16/the-perils-of-non-canonicalization/' rel='bookmark' title='Permanent Link: The Perils of non-Canonicalization'>The Perils of non-Canonicalization</a></li>
<li><a href='http://www.endlessplain.com/2008/02/04/free-project-management-software/' rel='bookmark' title='Permanent Link: Free Project Management Software'>Free Project Management Software</a></li>
<li><a href='http://www.endlessplain.com/2007/10/10/continual-measurement-with-analytics/' rel='bookmark' title='Permanent Link: Continual Measurement with Analytics'>Continual Measurement with Analytics</a></li>
</ol>]]></description>
		<link>http://www.endlessplain.com/2009/12/02/size-doesn%e2%80%99t-matter%e2%80%a6-but-speed-does/</link>
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