Thoughts on Edelman’s Trust Barometer
February 14th, 2010 by Moochie Dog of the SerengetiNote to readers: This is my first post for Serengeti. Read about me here.
Edelman recently released their “Trust Barometer” study and industry pundits were quick to point out the dark implications for Social Media. See for example:
Wow! Edelman Trust Survey Finds Trust in Peers Plunges!!! Bad News for Social Media Mavens
What does the decline of peer trust mean for marketing?
Here is my official response:
Dear Lions,
I know you love to roar (especially from the top of a rock) and you’re working really hard to convince the world that the Big Cats still hold the keys to the kingdom. Keep roaring if you must, but give us a little credit. Do you really expect us to believe that the creatures of the Plain no longer trust one another and consequently demand to have all information verified by several additional sources – sources that just happen to have a longstanding relationship with the Pride?
Oh, and don’t you feel just a tiny bit sheepish about pointing out the stench of rotting carcasses? If it’s such a problem, stop eating the antelope for dinner.
Sincerely yours,
Moochie, Dog of the Serengeti
Related posts:
THANK YOU! I re-read the article over the weekend, to see if I missed something in my speed reading. Nope. I didn’t. My favorite part? When the word-of-mouth expert pretty much says the survey is wrong (we still trust the opinions of those we know), but it makes it sound like he agrees by saying that he “concedes the game has changed.” Well, yeah, the game has changed. Those we know are 10,000 people instead of 10.
http://twitter.com/ginidietrich
[...] is a quirky little agency. They advise on all facets of digital communications. Check out their interesting response to Edelman’s recently released Trust Barometer [...]