Before you Register for SES Chicago

November 16th, 2009 by John Rhea

If you’re planning to attend SES Chicago, and you haven’t quite clicked on that register button, STOP! WAIT! HOLD ON! because if you enter this little discount code 20SERE you’ll save yourself 20% on an SES Chicago conference pass (that’s over $350 on a platinum pass).

And if you’re going you should check out our session on Bringing PPC In-house. We’ll be co-presenting with American Public University System (APUS) and discussing how we successfully helped them bring their PPC in-house. Or stop in and see our sponsored session Social Media Strategy & ROI Measurement where we’ll discuss how to build a Social Media Strategy working backwards from a solid measurement framework.

Also catch our Director of Social Media, Li Evans, as she introduces the session Introduction to Search Engine Marketing, as she speaks on Images and Optimization and as she discusses Ghost Blogging, Tweeting, Content Production – Ethical? Does it Matter?

Below are more details on our In-house and Social Media Measurement sessions:

Bringing PPC In-House
While a PPC campaign can be a more cost-effective operation if executed in-house, the complexities of staffing and managing an in-house PPC program can be more challenging than you might think. In this session, we’ll discuss how to create the right combination of people, tools and resources for maximum efficiency and success. Determining when it makes sense to in-source your PPC, developing an effective bid strategy, and selecting suitable ad tracking software are just some of the key factors to be discussed.

Moderator:
Paul Elliott, Partner, Rosetta

Speakers:
Nathan Linnell, Director of Analytics, Serengeti Communications
Hee So, Senior Internet Marketing Coordinator, American Public University System

Social Media Strategy & ROI Measurement
According to Forrester, Social Media will be the fastest growing interactive marketing technique over the next 5 years and account for the third largest spend category. Unfortunately, most marketers struggle with how to measure Social Media and demonstrate its effectiveness. This leads to difficulty securing budget for the channel, which in turn leads to weak or inconsistent strategy.

In this session, you’ll learn how to create a successful Social Media strategy, working backwards from a solid measurement framework. We’ll show you what to measure and how to measure it, and share our secrets on high-ROI Social Media.

In the meantime, download our white paper on Social Media measurement at http://www.serengeticommunications.com/measuring-sm.

Speakers:
Nathan Linnell, Director of Analytics, Serengeti Communications
Nan Dawkins, Founder and CEO , Serengeti Communications
Liana Evans, Director of Social Media, Serengeti Communications

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