Choosing a Web Analytics Package – Google Analytics “Myths”
June 8th, 2009 by Nate LinnellRecently we’ve had a number of clients who’ve come to us wanting to evaluate their current web analytics package to see if it’s still the right package for them. Sometimes they’ve done a bit of research on their own and have a basic understanding of a few options and the capabilities of each. In other cases they don’t know anything about the differences between the packages. One aspect that seems to be true for all of them, however, is that they all want to know about Google Analytics.
They know it’s free and that can be very attractive to a company that is cutting costs to try and weather the recession. What they don’t know is if it will fit their needs and that is a critical question to ask when choosing a web analytics package. The topic is often brought up in forums and written about across various blogs. Sometimes the posters or bloggers view Google Analytics in a positive light and in other cases more negatively. What is constant is that there can often be information that gets put out there that may not be completely accurate. The folks over at Google Analytics have been following these blog posts and forum threads and decided that it was time to put out a post of their own. The post aims to debunk the top ten myths about Google Analytics.
The post definitely addresses many of the issues that get brought up regarding Google Analytics and can certainly be used as a reference if you’re going through the process of evaluating the right web analytics package for your company. If you’re not sure how to go about the process of choosing a web analytics package or just simply don’t have the time then contact us. We can help guide you through the entire process from choosing the right package to correctly implementing it so that it properly tracks all the metrics that tie into your site goals.
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