I’m gonna be honest and I’m not gonna pull any punches.

We’re just not sure if this relationship is working anymore.

I mean, I know we’re witty and we’re great with analytics and marketing.  But, you’re just not reading us anymore. Sure, you scan us for a provocative headline here and there.  But, I’m just not sure you’re getting much out of this relationship.

I know I promised you three more parts on Video Games last time, and I’m gonna come through, I swear.  But, we never talk anymore. You rarely comment and we just feel like we’re talking to the wall (who, by the way, does not happen to be a particularly responsive piece of stucco.)

This is no Dear John letter.  The last thing we want is you checking out that hot little technology blog from across the Internet. No, we want to get back to that place where you’re thrilled to read our content. Where you get that twinkle in your eye after you finish a story.

But, how do we get back there? How do we catch your interest and keep it? We don’t want to just slip into a hot new site design (which will be coming to better match our redesigned corporate site) and hope you’ll stick around for the long haul.

We want to catch your eye and your heart with stories, content, and perhaps videos that interest you, inform you, and make your day. We want to talk with you again, really talk, and listen, and try to bring the passion and fire back to your RSS reader.

We’re in the process of a full-rethinking of this blog, and we’d like your–scratch that–we yearn for your input like a meat-eater trapped in Vegan country longs for steak. What do you want to see in this blog? Is there something we used to do really well, but don’t anymore? Is there something we do particularly poorly that you never want to see again? How can we help you better? How can we provide better content?

You, our readers, are our most important resource and we want to make sure that your voice is always heard. So, leave us a comment or send me, John, an email directly at jrhea (at) serengeticom (dot) com.

Let me thank you in advance for joining the conversation and helping us be the best blog we can be. A warm thank you to all of our long-time readers (I’m looking at you Nate’s Mom), and I hope we can serve you even better in the future.

In case you were wondering, here’s our blog strategy so far. Let us know what you think

Related posts:

1. Blogging 101 Part 2 – post launch
2. When Spammers Listen
3. Another SEM blog?

Tags: audience is king, we love you, what do you want?
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