Take Charge of Your Brand or Lose It
November 10th, 2008 by Simon Heseltine“Twitter isn’t something that we plan to use right now.”
“We don’t have the resources to invest in a site like Digg or Mixx.”
“Plurk? Never heard of it, not something that we want to bother with until it reaches some kind of critical mass.”
Do any of these sound familiar? These aren’t a problem. Not every company is ready for each social network, and not every social network is ready for your company. It may be that your company and social networks (some or all) never meet, because they’re just not a real fit. So, what’s my point with this post?
Even if your company decides not to use a social network, you should make sure to secure your brand on each through user names. Because, if you don’t, the chance is that someone else will. And, the potential is that that someone may be a detractor, someone who dislikes your brand, and uses that profile to spread messages contrary to your corporate message.
True, when you notice that someone is doing that you can, depending on the strength of our brand and the policies of the social network in question, have them turn that ID over to you But, damage to your reputation may already be done.
So, you need to go out to social networks and secure your brand name(s). …and you might want to point this post out to a certain former President…
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