Making Up Words
October 22nd, 2008 by John RheaHere’s what not to do when sending an unsubscribe message: make up words. (The names have been blurred to protect the guilty.)
Although I’d already decided that their email messages were not for me (obviously because I “unjoined”), but any respect I had for their organization I’ve now lost because they couldn’t properly English speak.
An unsubscribe message should be seen as an opportunity. Not an opportunity to force another message down their throats or to fail at language, but an attempt to end the relationship with class. Make them feel as if they wished the conversation wouldn’t end…as if they’ve lost something special that they can only get back if they re-subscribe.
No one likes a boyfriend/girlfriend who won’t let you break up with them (Wayne Campbell: A gun rack… a gun rack. I don’t even own *a* gun, let alone many guns that would necessitate an entire rack. What am I gonna do… with a gun rack? Stacy: You don’t like it? Fine. You know Wayne, if you’re not careful, you’re going to lose me. Wayne Campbell: I lost you 2 months ago. We broke up. Are you mental? Get the net!)
So, end your relationships with poise, class, dignity, and words that are actually in the dictionary.
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