Were you excited when Google AdWords released Conversion Optimizer only to be disappointed when you found out your campaigns did not meet the minimum number of conversions per month?  Well, you’re in luck.

Google has announced that your campaigns now only need to have received 50 conversions in the past month to be eligible to use Conversion Optimizer.  This will allow many additional advertisers to use the service who previously were not allowed to use it because their campaigns did not have enough volume.

What can Conversion Optimizer do for you?  It can save you time while increasing your return on advertising spend.  It can save you time by freeing you from constantly adjusting CPC bids based on how your keywords are performing. 

Instead, Conversion Optimizer will automatically adjust bids based on factors such as where the searcher is located, the keyword’s broad match query, the conversion rates in search, and the content network.  This in turn will help you meet your goals for PPC and hopefully, begin to increase your return on advertising spend.

So, if you had previously wanted to try Converion Optimizer, but were not eligible or think it could help benefit your camapigns…then, checkout how to setup Conversion Optimizer.

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1. Google AdWords Updated Conversion Tracking
2. Measuring Conversion
3. New Automatic Matching Feature in Google AdWords
4. Google Grants Enforces Spending Cap Policy
5. Google Analytics and Website Optimizer in 60 Seconds

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