Microsoft Launchs SearchPerks
October 2nd, 2008 by Nate LinnellMicrosoft, in what appears to be a desperate attempt to gain search share, has announced a new program called SearchPerks. What is SearchPerks? It is similar to your credit cards rewards program except instead of earning points based on how much you spend, you earn “tickets” based on how many search queries you perform. You can then redeem your “tickets” for prizes once the promotion ends.
In order to take part in the promotion you must sign up by December 31, 2008. You will then have to download a small program that tracks your usage and use Internet Explorer 6.0 or later (in fact you must use IE 6.0 or later to even view the site where you sign up). Microsoft limits the number of tickets you can earn per day to 25. You must also “participate in the program until its completion” in order to be eligible for any prizes. It’s not apparent what that means, but I would guess it requires you to either perform a minimum number of searches per month, week or day.
If you sign up today, you’ll be able to accumulate 5,400 points which does not appear to be enough to get the top prize (an xbox controller). Maybe you can earn bonus points during the promotion to reach the top prize, but regardless of how you get the points, it’s a pretty pathetic top prize.
So if you’re interested in getting some prizes for performing searches then check out SearchPerks, but make sure you read the fine print so that you can make sure that at the end of the promotion you’re still eligable to receive your prizes.
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