Personalization Matters
September 29th, 2008 by Simon HeseltineHi,
I am basically interested for business reasons. I had written to you about the offer a few days back. Perhaps, you never got the mail in the first place. Anyhow, here is the deal. I found your sitehttp://endlessplain.com/ really enchanting and would like to buy a number of text-links on your site. Let me know if you would like to hear more of this.
Best regards, Tom
This was an email that I received last week. ‘Tom’ wanted to buy text-links on this site. Yet, despite him finding the site to be ‘really enchanting,’ he couldn’t be bothered to add in the name of one person that works here to target it to. Based on his note and the fact that he didn’t send an earlier one, despite claiming to, this looks just like a typical form letter sent out to hundreds of site owners at a time. There’s nothing to make me want to check out his offer, even if we did sell text links on this, which we absolutely do not.
This wasn’t the first email last week to give me cause to shake my head in disbelief, and it most assuredly won’t be the last. In fact, last week we received an email to the info@ account that had us all shaking our heads.
xxx is a well established search marketing firm seeking a partner for a strategic alliance or merger opportunity. Our firm is headquartered in xxx and is organized into two operating units.
Our Internet marketing services group offers advanced search marketing solutions for sophisticated Internet marketers. Our world class IMS team includes nationally recognized experts in the field. We have an international client base with spend rates well into six figures.
The second operating unit is a national yellow pages advertising agency with a stable, and geographically diverse, client base which includes a number of major national and global advertisers. The team offers both print and Internet yellow pages services for major advertisers with spend rates into seven figures.
We are open to discussing an alliance or merger with either or both operating units to attain immediate, and significant, revenue growth. Should you be interested in learning more about this opportunity, please contact me to discuss the matter further via email or my personal cell phone number.
xxx CEO
Really, you want to merge with us? And the best way to do this is via a blind email? Given that it’d take you 2 seconds to go over to the team page and find out that Nan is the person that you needed to talk to?
Maybe, just maybe, if you’re wanting to talk about something as sensitive as a corporate merger, you’d at least call first to get her personal email address? After all, who’s to say that the email won’t instead go to someone else that’ll do something like write about it on the company blog?
Again, this comes off like a form letter. There’s no talk about what would work with what we offer, what benefits each could generate from a merger or alliance, nothing. Just a statement as to what they do.
Anyway Mr. CEO, if you’d like…I can put you in touch with Tom, he’d like to buy some text link ads on your site, and who knows, maybe he’d want a merger?
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