3 Ways to Improve Your Home Page
September 24th, 2008 by John Rhea
1. Spring Cleaning: I know your product/service is so cool/amazing/life-changing that every potential customer should have all of the details about it right now. But, that’s probably not in your best interest. Just as a clean house is more inviting than a junky one, so a clean, simple Web page is more inviting than a messy one.
2. Nobody Wants to Hear Your Life Story: Well, they might, but they usually prefer to ask for it. When you meet somebody new, you don’t want to scare them away by over-sharing. In the same way, don’t over-share on your homepage i.e. edit your text down to a minimum or use bullets to present it more visually. Use text more heavily on back pages so that users can “ask” you for more information by clicking on those links.
3. I Love You, But I Cannot Navigate Your Psyche: Sometimes we’re our own worst enemy. We make a new friend, but our personal quirks and fear of intimacy causes us to push that person away. Similarly, a new user can be impressed by our home page, but if they can’t find the links to get more information or to buy your product/service, they will get frustrated and move on. So, make your site navigation easy to find and even easier to use.
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