Replacing a Gas Cap
September 16th, 2008 by Joy BrazelleThere are few places where I feel more stupid than in an auto parts store. Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs fixing.
I hate knowing that everyone in the store knows more about everything in the store than me. And I hate not having any idea of how much things should cost.
As I stood at the counter of the NAPA auto parts store this morning, trying to figure out how to purchase a gas cap to replace the one I lost, it occurred to me that many people feel the same way about finding a digital agency as I do about buying auto parts.
SEO, PPC, Social Media, and Analytics are topics that are rich with jargon and self-proclaimed experts who want you to think that there is no way that ordinary people could be successful and that the only way to be successful is to hire someone to do all the work (e.g. outsource it to them).
After many years in the working in the industry, from traditional agencies, to consultancies, to an analytics provider, I know this is not the case. So, just like a good auto part store will help you find the tools you need, take the intimidation out of a foreign situation, and explain what you need in plain English – so should a good digital agency.
So, if you need a gas cap, I can’t recommend NAPA auto parts highly enough. Not only did the gas cap cost less than $7 (which I assume is a good price), but the salesperson did not even make fun of me when I asked the difference between the locking and the regular gas cap. He kindly explained to me that, ‘Well, the locking gas cap….locks.’
If you need a good digital agency, contact us – we can explain to you how your current campaigns are doing and train you on how to do better.
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