Comments on: 5 Bad PPC Symptoms that Usually are NOT Click Fraud http://www.endlessplain.com/2008/08/26/5-bad-ppc-symptoms-that-usually-are-not-click-fraud/ Digital Marketing Optimization Experts Thu, 09 Sep 2010 23:31:19 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Bad PPC http://www.endlessplain.com/2008/08/26/5-bad-ppc-symptoms-that-usually-are-not-click-fraud/comment-page-1/#comment-1988 Bad PPC Tue, 10 Mar 2009 15:32:37 +0000 http://endlessplain.com/?p=776#comment-1988 good ppc tips that are still important, old or not good ppc tips that are still important, old or not

]]> By: The 10 Most Common Ways to Waste a Lot of Money on PPC | Serengeti Communications http://www.endlessplain.com/2008/08/26/5-bad-ppc-symptoms-that-usually-are-not-click-fraud/comment-page-1/#comment-1541 The 10 Most Common Ways to Waste a Lot of Money on PPC | Serengeti Communications Tue, 30 Sep 2008 13:01:27 +0000 http://endlessplain.com/?p=776#comment-1541 [...] 9. Ignoring Click-Fraud or Invalid Clicks - I know that researching to determine click fraud can be time consuming, and arguing with the search engines can be frustrating and potentially even a dead-end.  I am not saying that you should spend all of your time or focus on this, but I do think it is worth paying a little attention.  ClicKTracks has a great Click Fraud report.  But, you must know when it is potentially click fraud versus just a poorly performing ad. [...] [...] 9. Ignoring Click-Fraud or Invalid Clicks – I know that researching to determine click fraud can be time consuming, and arguing with the search engines can be frustrating and potentially even a dead-end.  I am not saying that you should spend all of your time or focus on this, but I do think it is worth paying a little attention.  ClicKTracks has a great Click Fraud report.  But, you must know when it is potentially click fraud versus just a poorly performing ad. [...]

]]> By: joy http://www.endlessplain.com/2008/08/26/5-bad-ppc-symptoms-that-usually-are-not-click-fraud/comment-page-1/#comment-1384 joy Wed, 27 Aug 2008 19:18:05 +0000 http://endlessplain.com/?p=776#comment-1384 Hi Carrie - Thanks for the comment. It is true, you may have read something similar. Three years ago I was working at ClickTracks when its 'Click Fraud' report came out. We really wanted to make sure that people who were running PPC did not just run the 'Click Fraud' report and immediately send it to the search engines and expect/demand a refund. It is interesting that still today, years later, there is still a lot of confusion about what is and what is not click fraud and what to expect from the search engines. The bottom line is that there is much due-diligence that a marketer should perform before turning to the search engines with the accusation of click fraud. Hi Carrie -

Thanks for the comment. It is true, you may have read something similar. Three years ago I was working at ClickTracks when its ‘Click Fraud’ report came out. We really wanted to make sure that people who were running PPC did not just run the ‘Click Fraud’ report and immediately send it to the search engines and expect/demand a refund.

It is interesting that still today, years later, there is still a lot of confusion about what is and what is not click fraud and what to expect from the search engines.

The bottom line is that there is much due-diligence that a marketer should perform before turning to the search engines with the accusation of click fraud.

]]> By: Carrie http://www.endlessplain.com/2008/08/26/5-bad-ppc-symptoms-that-usually-are-not-click-fraud/comment-page-1/#comment-1383 Carrie Wed, 27 Aug 2008 17:39:39 +0000 http://endlessplain.com/?p=776#comment-1383 I think I read this post three years ago. I think I read this post three years ago.

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