The answer to that is a resounding YES, especially when you take a look at the data in the latest Pew Internet & American Life Project memo on Search Engine Use.  They found that as of May 2008, the percentage of users that use search engines on a typical day has risen to 49%.   So, almost half of all internet users use a search engine on a daily basis to find information / locate products / research a company.

What about the makeup of the typical searcher?  According to the memo, this person is typically under 49 years of age and makes more than $50k per year – ideal demographics for most companies.

So, what does this mean for you?  It means that you need to make sure that your site can be found in the results for your company / your brand / your services, because if they’re searching, and you’re not there…

Related posts:

1. Sites Are Not Naturally Search Engine Friendly
2. Size Doesn’t Matter… but Speed Does
3. Reputation Management and Search: Avoiding Chunnel Vision
4. So you want to be a search marketer?
5. 5 Reasons for Continual Search Optimization

Tags: search engine use, search marketing
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