Comments on: Google AdWords Updated Conversion Tracking

By: Geoff Dodd

Geoff Dodd — Mon, 02 Feb 2009 12:51:19 +0000

Multiple channels for conversion tracking is very welcome. I notice I pasted in my details here in lower case but your form shows them all in upper case! It could cause a problem with some server software i think. GD

By: William charlwood

William charlwood — Thu, 15 May 2008 18:57:16 +0000

AdWords Conversion tracking is better with this multiple option BUT there are some issues.

First, it’s not possible at the moment to view conversion types by keyword or Ad Group without generating a report. It would be better if the standard online reporting system let you choose between conversion types, or better still, listed different conversion types in different reporting columns.

I expect this will change over time.

Secondly, the 30 days cookie limitation is a problem with businesses that have visitors converting after more than 30 days. Suppose you had an average conversion gestation period of 45 days, you can’t effectively optimize this with AdWords conversion tracking. There are ways round this but not within the AdWords system.

Having said that, the AdWords system is evolving and evolving nicely and given the sheer scale of Google’s operations, rolling out new functionality is not something that can be done without careful planning and capacity. I expect it will continue to improve – with the side effect that the added capabilities make it harder for businesses to run accounts effectively!

By: Simon Heseltine

Simon Heseltine — Mon, 12 May 2008 02:57:12 +0000

@Alan, if that’s the case then there’s a heck of a lot of them, as Google continues to make good money off those clicks…

By: Alan green

Alan green — Sun, 11 May 2008 19:41:41 +0000

Just wondering: who still clicks on Google Adwords/Adsense links?
Who?
Must be ignorant or people new to the Internet.