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	<title>Comments on: What&#8217;s in a Search Audit?</title>
	<atom:link href="http://www.endlessplain.com/2008/04/10/whats-in-a-search-audit/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.endlessplain.com/2008/04/10/whats-in-a-search-audit/</link>
	<description>Digital Marketing Optimization Experts</description>
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		<title>By: Simon Heseltine</title>
		<link>http://www.endlessplain.com/2008/04/10/whats-in-a-search-audit/comment-page-1/#comment-642</link>
		<dc:creator>Simon Heseltine</dc:creator>
		<pubDate>Fri, 25 Apr 2008 16:31:03 +0000</pubDate>
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		<description>Yes, the idea is to improve your rankings.  The cleaner your site is, the better it can be indexed by the engines.  By following the recommendations our clients have improved their rankings.  

Unfortunately I can&#039;t give you specific examples as we are typically under an NDA with many of our clients, but there are several competitive industries where we&#039;ve been able to get our clients ranked much higher than before the audit, and on the right keywords, not those that may generate traffic but don&#039;t provide a conversion event.</description>
		<content:encoded><![CDATA[<p>Yes, the idea is to improve your rankings.  The cleaner your site is, the better it can be indexed by the engines.  By following the recommendations our clients have improved their rankings.  </p>
<p>Unfortunately I can&#8217;t give you specific examples as we are typically under an NDA with many of our clients, but there are several competitive industries where we&#8217;ve been able to get our clients ranked much higher than before the audit, and on the right keywords, not those that may generate traffic but don&#8217;t provide a conversion event.</p>
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		<title>By: Bull Gang Tactical</title>
		<link>http://www.endlessplain.com/2008/04/10/whats-in-a-search-audit/comment-page-1/#comment-632</link>
		<dc:creator>Bull Gang Tactical</dc:creator>
		<pubDate>Fri, 25 Apr 2008 07:09:54 +0000</pubDate>
		<guid isPermaLink="false">http://endlessplain.com/2008/04/10/whats-in-a-search-audit/#comment-632</guid>
		<description>So does the site audit get you better rankings?  Do you have an example?</description>
		<content:encoded><![CDATA[<p>So does the site audit get you better rankings?  Do you have an example?</p>
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