Microsoft to buy Yahoo?
February 1st, 2008 by Jacob WolfsheimerThe big news, is that Microsoft is looking to purchase Yahoo for $44.6 billion. While there is often a focus on MSN’s Live.com lagging in the search space, and desperately needing Yahoo’s ad inventory to come even remotely close to Google’s search share, there is one thing that is almost always missed in the analysis of the ongoing “Microsoft needs to buy Yahoo” saga, which has been rumored since before last May, when it first came to light as more than just a theory.
The truth of the matter, is that Yahoo can also be helped by a purchase or merger of the two. While Google continues to push hard into the online services and online desktop space with their offline reading capabilities, not to mention Google Docs, Microsoft and Yahoo have been a bit slower in this area. But that’s where I see Yahoo loving what Microsoft has to provide, and that is Microsoft Office Live. Yahoo would immediately be able to push forward into the online desktop and services area, and may be able to further expand their Yahoo! Small Business hosting and stores as a result of integrating more documents online.
Will the Microsoft-Yahoo deal go through? I’m not holding my breath, but I do think it would be mutually beneficial and not just a coup for Microsoft in the advertising world.
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