@Jose, the second one may be boring to you, but the numbers show that it appeals a lot more than the first one to the YouTube audience, and f you want to get that viral buzz that’s what you have to do.

The first talks figures, uses buzzwords, and even has key phrases flashed up on the screen. It look slike something you’d submit to a corporate head, or a major donor who’s looking at giving a chunk of money to the charity, but is considering a host of others, so they’ve asked for a DVD to find out why to Partner with you. It has abusiness feel to it, and I’d hope that’s because the business it’s targetted at wants that.

The second is a thank you, an encouragement to ordinary donors. Something that may get more donors on board this year,(as supporters show friends) but will certainly help with retention.

So while we can take a lot from the style, we have to wonder why the first one is even on youtube? As well as getting the style that suits you, you have to get the content that suits your audience, and who knows, the first one might even have done that (and then been stuck on youtube to show it to staff / because it was there / for no reason whatsoever

That’s just my opinion.

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