Brand and Reputation Management – SMX London
November 19th, 2007 by Simon HeseltineAs one of the speakers for this session I wasn’t able to take notes, so let me start out by apologizing to my fellow panelists Mikkel deMib Svendsen and Mark Rogers. I also didn’t take notes for my presentation, but I have put the slides up in the resources section for your reading pleasure.
The big takeaways from the session:
- People can impact you negatively and positively through their actions.
- Never make a call to the lawyer your first response, even if you’re completely in the right (or believe yourself to be so).
- Monitor, Monitor, Monitor.
- A reputation problem can appear very quickly (less than a minute).
- Not responding correctly to the problem can cause the problem to snowball out of control.
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